Why Does Piilo Look Like It Does? Exploring Design Decisions Behind Piilo.
OK first things first. Here's how we describe Piilo, today:
"Piilo is the beautifully conspicuous, unique, Limited Edition container where your phone sleeps. Piilo is the flagship product of MindUnwired. MindUnwired is the (free forever) global community born to help you reduce your screen time by half, and get one month of your life back, every year, forever."
The first consideration for the Piilo product was, clearly, that it has to hide your phone. This is to stop you being triggered to use it. Piilo has to stop you doing that silly tap-tap-tap thing we all do, on the black screen, to see what might appear to distract us and take our attention. Piilo has to encourage us to fill our time and our life with something worthwhile. Piilo is born to minimise that horrible feeling of regret that we are all destined to feel, in the later chapters of our life, because of the wasted weeks and months in the early chapters of our life.
But the biggest challenge of all from a design perspective was how to make Piilo visible, yet subtle. That's an important balance. Piilo whispers encouragement, it does not shout rules. People are proud to have Piilo in their home, not ashamed. Piilo gently encourages us to change, rather than punish us by, for example, locking our phone away. Piilo is a light touch, not a heavy hand - but it also delivers genuinely life changing results.
And for businesses such as hotels and holiday cottages, it is becoming a statement piece. An iconic commitment to encouraging guests to (literally) switch off. Our brand, enhances their brand.
The result of all of this design thinking? Our two word design mantra, 'Beautifully Conspicuous'. You see Piilo. You love Piilo and what it stands for. And you use Piilo. And life, as a consequence, gets better.
It's also worth mentioning that Piilo's design is becoming increasingly recognised and even a little bit famous! Look out for Piilo at exhibitions and in online and print publications around the world. For example, Piilo was curated as HOBO Hotel's Product of the Month in February 2025.
So there we go. Piilo 1.0 and Piilo 2.0. Simple, Beautifully Conspicuous design and making from Finland. And whilst we believe Piilo will 'blend with' any interior design, it won't 'blend in'. You will see it. You will use it. And your life will change.
Piilo is the beautifully conspicuous, unique, Limited Edition container where your phone sleeps. Piilo is the flagship product of MindUnwired. MindUnwired is the (free forever) global community born to help you reduce your screen time by half, and get one month of your life back, every year, forever. Get Piilo here.