This little newspaper story about Sara Davies, UK Dragon (Dragon's Den TV Show) captured the imagination last week.
Hundreds of thousands of views on Linkedin and over two and a half thousand comments.
Sara made a passing remark, inside a much bigger interview, about what she does when her children's friend's visit Sara's children, none of whom own a smartphone, with their smartphones. Sara confiscates them. And if they don't like it - they don't play.
This short story is not a comment on whether this is a good idea or not (even though we think it is!) Instead, it's a comment on how people behave when they believe in something. They go all in. No messing about.
And we like that.