Here's How People Behave When They (Really) Believe In Something.

This little newspaper story about Sara Davies, UK Dragon (Dragon's Den TV Show) captured the imagination last week.

Hundreds of thousands of views on Linkedin and over two and a half thousand comments.

Sara made a passing remark, inside a much bigger interview, about what she does when her children's friend's visit Sara's children, none of whom own a smartphone, with their smartphones. Sara confiscates them. And if they don't like it - they don't play.

This short story is not a comment on whether this is a good idea or not (even though we think it is!) Instead, it's a comment on how people behave when they believe in something. They go all in. No messing about.

And we like that.